The political parties are busy trying to get us excited about the upcoming AV referendum. I’m not sure they’re succeeding very well and most commentators anticipate a low turnout.
There are a few campaigning groups that seem to be trying to rustle up some awareness though. One of them, www.no2av.org is using Text Marketer’s short code, sms response platform to try and engage people. The poster campaign which is currently being run at London bus stops, invites people to support the cause by texting no2av to 88802.
Using a text response as part of a political poster campaign is a sensible decision as it allows people to show their support (or otherwise) immediately; at the point at which they are most likely to have a strong view on whatever issue is being promoted.
Text Marketer’s text response service is a highly cost effective way of generating response from any marketing or advertising campaign. If the advertising is a direct response piece, trying to get people to act in some way, then there is a strong argument for ‘text-enabling’ the campaign.
As is the case with No2Av, having an sms short code response option is all about giving users a choice of how they make contact. It’s becoming increasingly normal to see an sms response option on tv ads and it seems most charity and car campaigns normally include a text option these days.
Getting a short code text response set up is very easy. All you need to do is set up an account. Once you’re logged in, you’ll be able to check that the keyword that you want is available. Then it’s simply a case of paying a monthly subscription for your keyword which can be cancelled at any time.
Please don’t hesitate to call us on 0117 2050202 if you like to discuss any element of your mobile marketing campaigns.