So, we’ve shared evidence of why personalisation matters and how you can take your SMS marketing game to the next level, and now you’re ready to launch your first SMS campaign. What should that first text message look like?
Here are some examples to get you started:
Time-sensitive offer SMS
LAST CHANCE: Hi [NAME]. You’ve got [X] hours until our exclusive [SEASON] offers end. Don’t miss out: [LINK]
Order confirmation SMS
Thanks for your order, [NAME]. Our team is busy processing your items. We’ll message you when your order ships. Questions? Contact us here: [LINK]
Shipping SMS
Your product is on the way, [NAME]. Expect it at your door in 2-3 business days.
New product launch SMS
Hey [NAME]! Exciting news. [NEW PRODUCT NAME] is now on sale. Use this code [CODE] at checkout for a [X%] discount.
Cart abandonment reminder SMS
Hi [NAME]. Looks like you’ve left something behind! Here’s a special promo code to get 20% off your order! 🤩 Use [CODE] at checkout by [DATE].
Upsell/Cross-sell SMS
Hey [NAME], we thought you might be interested in [PRODUCT] – it would go perfectly with [PRODUCT THEY’VE ALREADY BOUGHT] 😍 Take a look: [LINK]
Loyalty SMS
Psst, [NAME]. You’re in! 🤫 Exclusive access to our Black Friday sale and an extra [X%] off, sitewide is all yours. Enjoy! [LINK]
Review request SMS
Hello [NAME], we hope you’re enjoying your recent purchase. We’d love it if you could spare 2 mins to leave a review. Use this link [LINK].
Birthday offer SMS
Happy birthday, [NAME]! We hope this is your best one yet. To help you celebrate, use the code [CODE] to get [X%] off your next order.
User re-engagement SMS
Hey [NAME], it’s been a while. How have you found your [PRODUCT/SERVICE]? Anything we can help with? We’d love to hear your feedback.
Security SMS
Hi! Your one-time password is [NUMBER]. Do not share it with anyone. This password will expire in [TIMEFRAME].
Opt-out SMS
Hi [NAME]. We understand not everyone celebrates [SEASONAL EVENT]. If you’d prefer not to receive these kinds of texts, reply with NO and we’ll take you off our [SEASON] list.
Trial expiry SMS
Hi [NAME], we hope you’re enjoying your free trial of [SERVICE]. You have [X] days left before it expires. Would you like to upgrade?
Final word
If there’s one point we’ve hammered home it’s that SMS personalisation works. How it works for you depends on your strategy and how much data you can collect and use with your current resources. But even the most basic personalisation—name, location, specific account details—can make a difference to how customers think, feel, and interact with your business.
Like any form of marketing, you learn and grow through trial and error. Use this guide to shape your approach, but don’t be afraid to experiment with delivery. If you consistently test and adapt based on results, you’ll get a deeper understanding of what customers respond to. Once you know what that is, you’ll develop those all-important human connections and build relationships to improve the customer experience and hit your goals.