Most of us in business have probably heard the old saying that it’s 7 times easier to get sales from existing customers than new ones. Some of these sayings are just corporate speak. I have to say though, after 25 years in business, I firmly believe in this one.
Getting into your customers’ mobile phone address book is the ‘holy grail’ of mobile marketing.
People’s mobile phones are precious to them. For many already, it’s how they organise their entire lives. And this trend is surely only set to continue – well, according to every study I’ve ever read!
Getting in to your Customer’s mobile phone address book
This should be your holy grail. Most people’s mobile address books stay with them forever, moving with them as they change devices too, automatically. Most smartphones also synchronise contacts with Facebook, Google and other social networking systems.
If you can get your business name and number into their address book, there’s good chance your customer will remember you for a long time! Also, if you send them a text message in the future, it pops up as from your company name, not just a generic number – just like it does from any friend of theirs.
How do you go about this?
It’s simple. We’ve tested this on many occasions and it works.
1. You need a txtUs virtual 07…… mobile number for your business.
2. Export all your customers’ mobile numbers from your database.
3. Send them a simple message from your Text Marketer account (using your txtUs number as the Sender ID). Something like,
“Hi from Carluccio’s restaurant. This is our new text messaging number which you can use for booking or general enquiries. Please save us to your address book“.
Done.
The benefits of doing this aren’t immediate, they’re more a medium term strategy. But, from all the evidence we’ve seen, it is simply the holy grail of mobile marketing.