Easter is here and with Easter comes chocolate, bunnies, Easter egg hunting, the sun (most of the time) more chocolate and a 4 day weekend – which is always great news for retailers.
Easter is worth around £500 million for UK retailers
(IDagency.com)
Easter as we all know, is a time for the kids to try and eat their way through as much chocolate as possible and for pictures of fluffy cute bunnies to be posted around – however it is not just kids who are on the hunt over Easter, we all like a bit of a shop on a Bank Holiday!
Maybe it’s just our excitement for the four day weekend, or the feeling that summer is on its way, but when it comes to the Easter Bank Holiday we all seem a little bit more generous with our money and those purse strings seem to get loosened a little.
Research seems to suggest that the earlier Easter is, the more we spend…
“The earlier dates for the long weekend traditionally link to positive effects for retailers and with consumer confidence high, we expect shoppers to respond with their feet”
Diane Wehrle, insights director at Springboard.
Easter is not just about chocolate bunnies, Gatwick airport had its busiest ever Easter in 2015 with many Brits ditching the chocolate eggs for a beach towel and some sun cream – and who can blame them.
So if you haven’t scheduled a campaign to send out this Easter then maybe it’s time you did, because it looks like the UK is planning to spend big again this year and not just on chocolate.
