As a business that relies heavily on the taste of food, being able to whip up scrumptious dishes is the number one goal for every restaurant, takeaway, or food outlet. This will be second nature to your chiefs, but what is the point of making amazing looking and tasting dishes if no one is there to eat them?
Being able to promote your restaurant or takeaway is another kettle of fish. Some restaurants have a whole team of marketers working around the clock to promote them. Unfortunately, this can’t be said for most restaurants and takeaways, who will only have a handful of employees, meaning marketing your business and being able to attract new customers can be very hard.
A great way to promote your business is by taking high-quality pictures of the food and uploading these to your website. But unless people come onto your website, how will they see your dishes?
Including a photo next to an item on a restaurant menu increase its order by 30% (Source: Menu Cover Depot)
Wouldn’t it be great if you could almost guarantee that all your customers would see your amazing dishes exactly when you wanted them to? Well, you can with SMS marketing and SMS Web Pages, the perfect combination for promoting your restaurant or takeaway.
SMS has a 98% open rate, meaning more of your customers will see your message than if you send an email or posted a message on social media, and with our SMS Web Pages feature you can create your very own landing page, include images of your incredible dishes, extra information on what you are serving, and a big button for your customers to click and order or book a table.
63% of consumers said good images are more important than product description (Source: UltraLinx)
SMS Web Pages is the perfect tool to showcase your food and to ensure you get the most out of it, there are a few key attributes that you need to have to maximise the effectiveness of the landing page.
To help you get an idea of what you can create with SMS Web Pages, we have created 4 great examples of how restaurants and takeaways can use it to get more orders and reservations.
Order food
The most popular way that we see restaurants and takeaways using SMS is to promote their food, which is why SMS Web Pages is a perfect match. You can include a couple of your most popular dishes and a great incentive to tempt customers to order from you.
Nothing makes the mouth water than a big juicy image of a pizza dripping with cheese – now that sounds tasty.
Book a table
Whether you want customers to book a table on a Friday night or you want them to book a table for a specific event, sending them an SMS Web Page with information on how they can book a table, with a nice image, will encourage your customers to book a table with you.
We hope these examples have helped you create your very own SMS Web Page, but if you are still struggling, one of our design team can do it for you, just give us a call and we can give you a bespoke quote.
Remember that when sending your customers a text message, make sure you send it at the right time. Sending it after they have already eaten is a waste of everyone’s time.