It may feel like just yesterday you were planning your Christmas SMS marketing campaigns. And now it’s time to start thinking about the next big seasonal campaign – Easter. Here are some text templates to use for your Easter marketing campaign.
- Opt out
- Seasons greetings
- Special offer
- Spring sale
- Multi-buy deal
- Supporting a charity
- Freebie
- Exclusive first-look
- School holidays
- Gift guides
1. Opt out
Not everyone celebrates Easter. With this in mind, give all of your customers a chance to opt out of receiving Easter-related communications if it’s not relevant to them.
Example:
Hi [NAME]. We understand that not everyone celebrates Easter. If you would prefer not to receive our texts about Easter, reply back with “NO” and we will remove you from our Easter mailing list.
2. Seasons greetings
Wish your customers well during seasonal holidays like Easter. This can even be a great way to initiate a two-way conversation.
Example:
Hi [NAME]! From all of us here at [COMPANY], we would just like to wish you a very Happy Easter! Reply back and let us know how you’ll be spending your break.
3. Special offer
Seasonal holidays and events are a great excuse to launch a special promotional code/offer and lure customers to your website. Use SMS to promote these offers. Extra brownie points if you can get a pun in there!
Example:
Hi [NAME]. We have an egg-clusive Easter offer for you. Use code EGG23 to get 20% off your entire shop. Click here to be redirected to our website [insert URL].
4. Spring sale
Similar to special offers, use seasonal holidays and events as an excuse to launch a sale.
Example:
Get your hands on some sweet deals this Easter in our spring sale! Up to 50% off everything now! Click the link [insert URL]
5. Multi-buy deal
Consumers love finding the best deals and Easter is a great reason to offer a time-sensitive multi-buy deal.
Example:
[NAME], do you have loads of people to treat this Easter? We can help out with 3-for-2 on all of our Easter eggs and chocolate. Hurry whilst stocks last! [insert URL]
6. Supporting a charity
In addition to launching seasonal sales and offers, why not take this opportunity to perform some charitable deeds and get your customers onboard?
Example:
Hi [NAME], to show our support for local communities, for every chocolate egg you buy this Easter, we will be donating one to food banks up and down the country. Help us spread some Easter cheer for underprivileged children in the UK today!
7. Freebie
Use a seasonal holiday like Easter to support the launch of a new product or range of products. Offer freebies as an incentive. You can even make your SMS subscribers feel extra special by saying that this offer is only for customers who have opted in to receive text messages.
Example:
Freebie alert! Click to see our egg-citing Easter digital recipe book, Egg-clusive for SMS subscribers [insert URL]. Tell friends and family that they too can get cool freebies by signing up for SMS on our website.
8. Exclusive first-look
Another way you could create and build anticipation for your new Easter/spring-related product launch is to offer an exclusive first-look. Then, let your customers know by sending them an SMS message.
Example:
Take a quick peek at our new Easter home range and download our free digital Easter home styling guide today! We have everything you need for the perfect celebration [insert URL]
9. School holidays
The Easter school break is typically a few weeks long. If your customers are parents, lean into this when creating your SMS campaign. Can you help them keep little ones and even teens entertained?
Example:
We are offering 1 free children’s healthy lunch box with any purchase of a hot drink and £1 each for additional boxes in our in-store cafes during the Easter holidays. Click the link to find your nearest store. [insert URL]
Example 2:
Hi [NAME]. Entertaining children at home this Easter? We have what you need to survive the holidays. Download our free guide to Easter fun here. [insert URL]
10. Gift guides
There’s a growing trend towards buying non-edible goods at Easter, such as gift cards, clothing, perfume, books and days out. Cater to this and offer your SMS subscribers Easter-themed items that aren’t chocolate. You can even put together an Easter gift buying guide to inspire customers.
Example:
Easter gifts to suit everyone! Get an egg-clusive look at our Easter gift guide and get organised before stocks fly off the shelves [insert URL]. Subscribers get 10% off everything in the guide. Use code GG2023.
Ready to kickstart your Easter SMS campaign?
Regardless of your industry or the nature of your business, SMS can help you benefit from the Easter period and generate sales.
If you would like to know more about running an SMS marketing campaign, particularly during peak season, come to the experts. Text Marketer can help to get you started and offer expert support to make your SMS marketing campaign a sure-fire success.
Get in touch today for your free trial!