I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same reaction you can expect if you raise the mind numbingly dull…
December 13, 2011
Most recruitment agencies use SMS within their business. For many, it’s a vital and irreplaceable communication tool. There’s simply no more cost-effective way of getting a message directly to an applicant. With no real signs of jobs growth, the focus inevitably turns…
October 13, 2011
Software developers have never had an easy ride. They’re constantly striving to balance the demands of the impatient user, who just wants the damn thing to work, while at the same time making all the complex functions easy enough to understand…
September 14, 2011
I’m in a bit of a huff with Orange. In most respects they’re a great provider but I’m getting increasingly hacked off with their mobile marketing campaigns. I don’t mind them sending me stuff that might be of interest but I…
September 7, 2011
Global beer brewer Molson Coors is using Text Marketer’s sms service as a way of getting important information to staff members. Delivering its wide range of beers from brewery to consumer is a complex business and using sms to get crucial…
August 4, 2011
That seems an unlikely prediction. Most of us hardly receive any business SMS at all, so the prospect of it overtaking personal SMS seems a bit far fetched. This was, however, the conclusion of Juniper Research whose job is to wrestle with these…
June 21, 2011
The Body Shop has used Text Marketer’s mobile marketing platform to offer a discount of 30% to all its customers. The offer was sent out to all ‘Love Your Body’ members and was available for just a limited period. The mobile…
June 13, 2011
Can bulk sms be used in conjunction with other communication channels? Bulk SMS undoubtedly excels as an extremely effective stand alone direct markeintg tool. Response rates to bulk sms campaigns easily outperform all other forms of direct marketing. Bulk sms campaigns…
May 11, 2011
Bringing text marketing to life. Many nightclubs are aware that they could be making more from their mobile marketing campaigns. This brief guide provides an overview of the main issues to consider. Automate the process of capturing mobile numbers. Many clubs…
May 11, 2011