Loyalty and reward schemes within mobile marketing are becoming more and more popular, but why? Businesses prefer them due to their high response rates and low cost while consumers choose to opt into them to reduce any chances of missing a…
July 14, 2015
Back in August 1994 Simon helped shape the modern life that we now know 20+ years on… he has travelled the globe from Mexico to China, he has been in many bedrooms and boardrooms from which he could certainly tell a…
May 19, 2015
Reaching customers ‘on-the-go’ is no longer a problem for Big Idea Media’s Free Racing Tips business, as they reap the rewards of bulk SMS on a daily basis. Launched in 2008, the site, which sends customers free betting tips via SMS,…
May 12, 2015
Over the past ten years, SMS has moved from being a mere curiosity in users hands to an extension of the arm, as a communication channel adopted by almost every consumer of all age groups. Everything from booking a holiday and…
April 21, 2015
Competition is fierce when you’re on the hunt for a new job, but when you’re a recruitment company looking to help people find work it can be pretty tough too, which is why making sure you are offering to go that…
April 14, 2015
Now, as you can imagine we were over the moon when we heard that statement from one of our very very happy customers Flight Quotes, so we were keen to try and grab 5 minutes with them to learn about their…
March 17, 2015
Wouldn’t you like to know what compels your customers to click, purchase or respond to your mobile marketing efforts? From retail and leisure through to health and hospitality, as marketers in any industry we’d love to know the secret ingredient that…
February 12, 2015
The main aims in business are all about those numbers: customers, costs and profits. There is nowhere that this rings truer than in The Apprentice. Keeping costs minimal and profits high is advice which echoes each year within the hit business…
January 19, 2015
British shoppers love a good deal and are always on the hunt for the latest bargain. The word ‘SALE’ can spark a spending spree within minutes and eliminate all capability for rational thought when shopping, but when searching for the best…
December 3, 2014