Marketing

skebby sms

Marketing campaigns of lockdown: The good, the bad and the ugly

3 examples we believe truly represent the good, the bad and the ugly of marketing campaigns from during lockdown, and what we can learn from each one.

Using SMS to enhance back-to-business for hairdressers and barbers

Hairdressers and barber shops were among the businesses to close their doors on March 23rd 2020, when lockdown in the UK officially began. That was over 14 weeks ago and with the search term ‘DIY haircut’ soaring in google search trends…

12 fast facts about SMS

It’ll come as no surprise that we’re pretty big advocates of the mighty mobile phone and more specifically, SMS communications. Even with the rise in other messaging apps (as we’ve said before), not only is SMS very much alive, it is…

Our predictions for Black Friday 2019

It’s that time of year again where we look at the previous few years statistics and we rack our brains trying to predict what Black Friday and Cyber Monday could look like in 2019. We’re getting pretty good at it. In…

Why retailers need to market their business via SMS

There are lots of ways retailers can market their business, and it can become a minefield of sales and marketing personnel trying to tell you why their way is best.  With so many options around, from PPC, email, magazine and print,…

Why do people keep opting out of our marketing messages?

Since the dawn of time marketers have been asking this question . . . OK well maybe not since the dawn of time, but it is a question that has puzzled marketers for years. The issue being that someone has actively…