For years now we’ve been trying to convince some customers that the over 50’s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond…
January 27, 2011
Sending a thank you message near Christmas time is a subtle but fabulous way to remind people to do business with you again. Sounds obvious doesn’t it? But over 90% of businesses only thank their customers only at the time of…
November 25, 2010
Since my last rather scathing report of Coke’s text to win competition in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous…
November 21, 2010
Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years…
November 9, 2010
I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response…
October 6, 2010
It’s been a busy few weeks here at Text Marketer. All the marketing departments are full again after the summer holiday season and brimming with new ideas for their mobile marketing strategies, a lot of which include SMS Marketing. I’ve spoken…
September 28, 2010
Can this really be true? This is a figure produced by BlackBerry recently that underlines the sad truth that most of the 200,000 available apps are rubbish. The surprising nugget of information was revealed by Alex Meisl of Sponge Group and…
July 27, 2010
Ever thought about how to use Email to Text? Businesses up and down the land send millions of notifications per day by email and as we all know a huge percentage are never getting to the inbox, let alone being read!…
July 13, 2010
Allowing people to enquire to your company by text message is simply one the most powerful additions to your mobile marketing activities available today. In a recent survey, two thirds of Brit’s said they want to interact with comapnies by text,…
June 22, 2010