“Marketers ruin everything. It’s our job. We see something shiny, we squeeze the f*ing sh*t out of it.” Dharmesh Shah A brilliantly honest summary. Curiously this is not what happened with SMS marketing. Despite producing response rates over 10 times that…
September 11, 2012
More sales? More enquiries? That’s what all businesses want, isn’t it? With e-commerce conversion rates running at around 10% (or more, if you’re Amazon!) we want the details of the other 90% who aren’t buying, don’t we? They’ve visited our site.…
September 10, 2012
One of the areas that we focused on in our recently released ‘Consumer Attitudes to SMS Marketing‘ survey was the contentious issue of unsubscribing. We wanted to get people’s true feelings about the importance they put on being able to opt out…
August 28, 2012
Since 1999, many advanced functions have been added to the Text Marketer platform to allow for better SMS Marketing campaigns and ease of integration with other software packages. With our easy-to-use Bulk SMS system you can copy & paste some numbers…
August 13, 2012
The results of a comprehensive consumer study into what people think about mobile marketing texts have been released. We commissioned a survey that asked 1358 UK consumers what they think about receiving texts from companies and organisations. We were slightly anxious…
August 8, 2012
We have taken a look into what consumer attitudes towards SMS marketing and text alerts are in one of the largest and most comprehensive surveys. We have taken a look into frequency of messages received from businesses, what is the best…
August 3, 2012
I tend to be suspicious of such overtly headline grabbing and outlandish claims. Have we all been struck dumb with the disappointment of Mark Cavendish not getting a road race medal at the Olympics? Before we dismiss this as twaddle, the…
July 31, 2012