Mobile marketing is on the move. For years now we have been told that the breakthrough is on its way. But at last, 2012 might be the year that mobile marketing genuinely becomes mainstream. It’s been a long time coming. When…
January 13, 2012
A hefty title to live up to but let’s give it a go. What’s “Marketing”!? Probably one of the most misused terms in business is my first reaction! But, seriously, for the purposes of this article I mainly mean ‘communication’. Business…
January 10, 2012
Blimey, has it really been just over 19 years since a Vodafone chap call Neil Papworth sent the first text? His ‘Merry Christmas’ message sent to his colleagues launched a new communication channel that no one predicted would be as popular…
January 10, 2012
Given a choice, people in the UK, France and Germany prefer receiving text message marketing campaigns as opposed to mobile web promotions. The research was carried out by to Toluna for the Direct Marketing Association. The report sponsor Velti, revealed the…
January 6, 2012
We’ve upgraded the txtUs virtual mobile number service so it now displays the names of people who text you if they are included in the contacts within Message Box. It’s very easy to add contacts to message Box and it means that…
December 15, 2011
Business Link was looking for a way to reduce the number of non-attendants to their business workshops. Although their booking systems sent out e-mails to confirm that the spots had been booked, there was still an uncomfortably high rate of non-attendance.…
December 14, 2011
Alistair Cope, a manager at international tool company, Snap-on had one overriding priority when choosing a bulk SMS provider. Cost, value for money and support were of course important but the most essential element was the reliability of the bulk SMS…
December 14, 2011
Subway franchisee Andy Kelly had recently taken over a Manchester site and was looking for a way to increase traffic, particularly over the busy but highly competitive lunchtime period. He needed a communication channel that would cut through and get his…
December 14, 2011
I stole that idea for a headline from David Mitchell’s piece in the Observer last weekend. He was referring to the absurd NHS IT system, but it’s exactly the same reaction you can expect if you raise the mind numbingly dull…
December 13, 2011