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Reasons to develop a Mobile Marketing Strategy

If you’ve been thinking about mobile marketing and haven’t quite got round to it, here are a few good reasons. A series of pithy quotes and insights from industry heavy-weights can be quite persuasive. To discuss your mobile marketing strategy please…

Bulk SMS Used as Call to Prayer

Following complaints about loud calls to prayer, it has been suggested that bulk sms is used instead of the centuries old tradition of singing from the mosque tops. It seems that in Israel, cities with large Muslim populations such as Jerusalem,…

Business SMS Marketing

We all know that a standard SMS is short; just 160 characters. That one short sentence has to work pretty hard. In one business sms marketing message you have to introduce your company and get your offer across in a convincing…

Mobile Marketing – Keep Testing

Mobile marketing in the UK is the most effective direct marketing channel. The response rates to mobile marketing campaigns outstrip those of direct marketing by over five times. (Source – Mobile Marketing Association.) Most organisations which are new to mobile marketing are…

Web SMS – John Lewis Partners See the Benefit

John Lewis has set up a new web sms service aimed  at keeping partners informed of all the leisure benefits that they can access. John Lewis partners can take advantage of a wide range of discounted leisure activities and Text Marketer’s…

Recruitment Sector Reduces SMS Costs by 31% by Switching to Text Marketer

Most recruitment agencies use SMS within their business. For many, it’s a vital and irreplaceable communication tool. There’s simply no more cost-effective way of getting a message directly to an applicant. With no real signs of jobs growth, the focus inevitably turns…

Case Study – Cycle Shop Packs Workshops Using SMS

SMS Campaign Delivers 600% Return on Investment Text Marketer works with a number of bike shops who use sms as a way of communicating with their customers. There is simply no more effective way of getting service reminders or sales offers…

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