There are often times when it is convenient to have separate Text Marketer accounts within a company but it is beneficial from a cost point of view to make bulk purchases through one head account. There is a ‘transfer credits’ feature…
February 24, 2011
Coca Cola brand Sprite has just completed a 6-week Sell Your Mother mobile couponing campaign in Denmark. Sprite used web-based mobile coupons, offering consumers a free bottle of Sprite in a chain of nationwide stores. Due to the large number of…
February 15, 2011
There was a great article recently in Mobile Marketing Magazine about the importance of talking to your customers and prospects as humans rather than just mobile numbers in a database. This has long been the mantra of direct marketing types, not…
February 15, 2011
For years now we’ve been trying to convince some customers that the over 50’s do send and receive texts just as younger folk do. They tend not to be such heavy users of sms but are just as likely to respond…
January 27, 2011
Most of us are used to sending one or many emails but this is how to use your email program in exactly the same way but the text of the email gets converted and sent as a text message to mobile…
January 25, 2011
I noticed that Volvo have got a new TV campaign out, selling their new s60 model. The idea of the ad is to talk you through all the clichés that car advertisers typically use and then tick them off one by…
January 19, 2011
A remarkable example of the efficiency and effectiveness of mobile marketing as a communication medium has emerged from one of our customers in the fast food sector. Grant Wiszniewski, operates the Papa John’s pizza franchise in South Shields and is always…
January 9, 2011
Leading storage company Storage King is using mobile marketing as a simple way of getting offers out to their customers and prospects. SMS marketing still remains by far and away the most responsive direct marketing medium available. Responses to mobile marketing…
January 5, 2011
Glass’s Information Services, the company behind the famous vehicle valuation guides, have launched a new mobile marketing service to inform their customers about a range of new products and offers. The idea is simple enough and is proving very responsive indeed.…
December 9, 2010