Sending a thank you message near Christmas time is a subtle but fabulous way to remind people to do business with you again. Sounds obvious doesn’t it? But over 90% of businesses only thank their customers only at the time of…
November 25, 2010
Since my last rather scathing report of Coke’s text to win competition in April, I’ve been keeping a close watch on their latest competitions to see if they have made any improvements. The one that they ran with ASOS required enormous…
November 21, 2010
Students at Sunderland Uni can now expect to receive regular bulk sms alerts on a range of subjects concerning university life. Using an SMS service is an obvious choice for this as messages can be set up in a matter of…
November 19, 2010
Text Marketer reduces Bulk SMS Prices by almost 25%. As part of our Best Buy Guarantee we guarantee to bring customers the best Bulk SMS Prices always. Today, after substantial negotiations with the networks, we have managed to make a significant…
November 13, 2010
The IAB and the DMA recently published some excellent research that explored some of the reasons why consumers often feel reluctant to opt in to receiving mobile marketing messages from companies and brands. They identified 5 barriers that were responsible for…
November 12, 2010
Sorry if I’ve just ruined your day by reminding you of the odious amphibian. (All together now ring ding ding ding ding.) Crazy Frog was symbolic of everything that was wrong with the premium rate mobile industry 5 or 6 years…
November 9, 2010
In recent months, we’ve seen a big rise in sports clubs using bulk sms as a way of keeping in touch with their membership base. Sports clubs have been hard hit of late, with normally loyal supporters choosing to stay at…
October 29, 2010
You can cancel your keyword or txtUs number from within your Message Box account. To do this, once logged in, click on ‘Financials’ in the main menu. Within Financials you will see the ‘subscriptions and alerts’ panel, here you will see…
October 12, 2010
I have this ominous feeling that we may look back on this period in the development of mobile marketing with awe and wonder. We may reminisce nostalgically about the time when open rates were over 97% and you could achieve response…
October 6, 2010